The New York Times applies extreme life-saving measures to its print edition – Media Nation

1942 photo via the Library of Congress

How bad does The New York Times want you to keep subscribing to the print edition? We have been seven-day digital plus Sunday print subscribers for a number of years, but our wonderful delivery person left us a note today that she was giving up the job. We decided that was a good time to cancel the Sunday paper.

I contacted the Times, and they offered us a lower price for the next 16 weeks to keep what we’ve got than to switch to all-digital. They are literally paying us to keep Sunday print. So we’ll do that until the 16 weeks are up, and then we’ll see if they come back with yet another offer.

It does make sense that they want people to keep looking at the Sunday ads, and the Times isn’t alone. There are some local papers, including The Provincetown Independent, that charge more for digital-only than they do for print-plus-digital.


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